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Coca-Cola Making Bottles Entirely Out of Ice Just in Time for Summer

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First, Coca-Cola tried to thaw relations between India and Pakistan. Now, the brand has created bottles that are guaranteed to melt in your hands. Foodbeast gives a chilly reception to Coke's bottles made of ice, pointing to potential hygiene issues. But I can see folks warming to the offbeat promotional items, introduced in sunny Colombia just in time for beach season. There's no denying that the containers are … cool. Usually you have to go to a restaurant to get watered-down soda. Now you can enjoy it straight from the bottle. A red Coke-logo band lets you hold the frozen flask without chilling your hand too much, and doubles as a keepsake bracelet, because who wouldn't want one of those? Seriously, though, the brand's latest foray into innovative packaging (following the split-can idea) carries with it a certain ironic symbolism—with one of consumer culture's most famous icons, the Coca-Cola bottle, drip-drip-dripping away through customers' fingers, leaving only an advertisement (that band with the logo) behind. Now that's what I call pop art! Agency: Ogilvy Colombia.

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normanrose
3985 days ago
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c. 1940s : Kansas City Police keeping fit

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Kansas

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normanrose
3985 days ago
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If I Were a Black Kid...

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Here's a question from yesterday's comments:

Here is a thought experiment -- I do not pose this as an argument, or a "gotcha" proposition. I seriously want to hear this speech: TNC, if you are invited to your high school, Baltimore Polytechnic (thanks Wikipedia! P.S.: that you are not listed as a notable Alumnus is BS) and asked to speak to the students, what would you say? You're not allowed to give an impersonal, professorial talk about your academic interests. Let's assume the people who have invited you really want to know what you think they should do as individuals, and what they should do as a community, in order to achieve the kind of success in life that you have earned.

The large majority are good kids: driven, hungering for success and a sense of self, and desperately looking up to you for encouragement and advice, to somehow move them, even if they are too cool to show it. It's a pretty good school, but you are exceptional, and deep down, they want to be valued like you are valued. They want to be exceptional too. Sprinkled in the audience are also a bunch of fools who are making terrible choices and wrecking their own lives and hurting their community. But for this one hour, regardless of whether they have chosen to actively build up or tear down their lives and their community, they are ALL listening. You've got the mic. What would you say?
Well, first, I would say that you should be careful with Wikipedia. I did, in fact, attend Baltimore Polytechnic Institute ("Poly" for short). But the reason I am not listed as a notable alumnus is probably that I didn't graduate from there. Oh, and here is something else -- I was asked to leave. Twice. The first time, my parents argued for me to be readmitted. The second time they just threw up their hands and said -- "Fool, you are on your own." 

I was 16. I'd been arrested for assaulting a teacher and suspended on suspicion of assaulting another teacher. In my last year there, I got into a really huge fight in which I took a steel trash can to the head and then promptly failed four out of seven classes that year. I actually failed English. (You can read all about my lovely adventures with the Baltimore City Public Schools here.) So, you see, it is highly unlikely that I would ever be invited back to Poly to address the students. My older brother Malik, who also went to Poly and has gone on to work for Dreamworks, would be a much better candidate.

But, weirdly enough, I often do get asked to speak to predominantly black schools. Last year, I had the honor of going back to the site of my old middle school and spending a day with the kids. My mother teaches in Baltimore County and I've gone out and talked to her kids. I've even talked to the kids at Poly's longtime rival -- City College. I'm pretty sure the teachers bring me in because they believe my checkered background might mean I have something to say to them.

What I generally try to do is avoid messages about "hard work" and "homework," not because I think those things are unimportant, but because I think they put the cart before the horse. The two words I try to use with them are "excitement" and "entrepreneurial." I try to get them to think of education as something more than just pleasing their teachers, but as a ticket out into a world so grand and stunning that it defies their imagination. My belief is that, if I can get them to understand the "why?" of education, then the effort and hard work and long study hours will come after. I don't know how true that is in practice, but given that I am asked to speak from my own experience, that is the lesson I have drawn.

This will come as somewhat depressing news, but one of the main reasons I wanted to go to Poly was to get away from the violence that dogged virtually every other Baltimore city high school. That didn't exactly work out as I planned it. But my point is that my childhood -- and my education -- was largely guided by the need to negotiate violence. When teachers talked to us about why we needed to succeed, they talked about not ending up dead, or not ending up in jail. 

Much like President Obama's own rhetoric, this line of conversation is understandable, and it has its uses. A lot of us were killing and being killed. A lot of us really were going to jail. My parents generally talked the same way, and in their case, I have to say it was largely successful. In a few days, I am going to see my younger brother sworn as a lawyer in the state of Maryland. My father has seven kids. All of them hail from in and around West Baltimore. All of them, except me, graduated from college. Perhaps that makes the point. But I know how close I came to the edge. And I think a part of that was that not getting shot and not going to jail simply wasn't enough to make want to succeed in school. No one ever told me about Paris. No one I knew had ever been.

What I have come to believe is that children are more than what their circumstance put upon them. So my goal is to get kids to own their education. I don't think I can hector them into doing this. I don't think I can shame them into doing it. I do think that might be able to affect some sort of internal motivation. So I try to get them to see that every subject they study has the potential to open up a universe. I really mean this. 

I went to the Aspen Ideas Festival in 2008, and I still was, very much, a product of my 'hood. I could not believe what I was seeing. There was a guy next to me who had been old friends with Peter Jennings. He was retired. He had tales about taking Peter Jennings' boat out sailing. He talked about how he'd spent the day up at the Continental Divide with his dog. He loved his life. His only trouble was that he couldn't convince his wife to retire. 

Negro, I didn't even know what the Continental Divide was. And I remember thinking, "People actually live like this. Like, we're doing this now?" And then I remember thinking, "I want to live like that." By which I meant, I wanted to see things. If this was one world far from mine, there must be other worlds. And I really wanted to see them. 

I recall sitting in my seventh-grade French class repeating over and over "Il fait froid. Il fait chaud." Why was I learning French? Who did I know that spoke French? Where is France? Do they even really talk like this? Well, yeah, they kinda do. I figured that out at 37. And now I find myself clutching flashcards, repeating "Il fait froid. Il fait chaud." This summer, I am going to live with my family in Paris for eight weeks and study the language. I had no idea that education could make that possible. If I had been more serious about education, the opportunity would have come a lot sooner.

So when I talk to young black kids, I try to talk about the "why?" as much as the "what?" And, for the record, I do the same thing at MIT. I start my class explaining that learning to write is their moral duty. I told them they had access to more information that 99 percent of all humans who have ever lived. It is a moral duty to learn how to communicate that information, clearly and compellingly. I think everyone should own their education.

I don't know if any of that works. But I am convinced that my problem was mere laziness or a lack of work ethic. Work ethics don't magically appear. Mine is most evidenced when I understand why I am working and when I find that "Why" compelling. I never really had that as a student. "Try harder" has to have some actual meaning beyond sloganeering.

At this point I am fairly well self-educated, though I have many weaknesses which I likely would not have had, if I'd really gotten a proper and challenging education. (St. Augustine, stats, grammar, genetics etc.) I'm not ashamed of this. It's just a fact. But I also know that if I'd understood, as a youth, what education can give you, that a degree was not simply a matter of being "Twice As Good" but a key to bearing witness to "Twice As Much," I might have made better choices. 
    


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normanrose
3985 days ago
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Stop Calling It Mount McKinley. It's Denali.

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Let's talk about Mount McKinley. Today marks the 100-year anniversary of the first successful summit of the beautiful mountain, a feat accomplished by the expedition of American missionary Hudson Stuck on June 7, 1913. The first man to the top of the mountain on this historic day 100 years ago was Walter Harper, a native of Alaska.

The only problem is that the mountain shouldn't be named McKinley at all. 

The Alaskan behemoth, which comes in at 20,320 feet and is the highest peak in all of North America, has long been known by its Athabascan name Denali, meaning "The Great One." A gold prospector single-handedly changed the name to McKinley in honor of the American president from Ohio. Many refuse to recognize the name, including the Alaskan Board of Geographic Names and the National Park Service. But Congress refuses to switch the name back to Denali. Even Stock, the organizer of the successful summit 100 years ago, argued in his book about the ascent that he supported "restoration to the greatest mountain in North America of its immemorial native name."

American national park history is rife with similar examples—mountains and national parks whose longstanding names, frequently given by American Indians, were replaced by Anglican versions. Take Zion National Park, for instance. When it was granted federal protection, officials adopted the local name. President William Howard Taft signed an order in 1909 designating the place Mukuntuweap National Monument, using the Southern Pauite name (meaning "straight canyon"). National park officials later feared that the American Indian name would keep visitors away from its stunning beauty, so in 1918 they renamed it Zion—a name that perseveres to this day.

On this, the 100-year anniversary of the successful summit attempt of Denali, let us reflect on how we have trampled over the true names of places, and move towards restoring those names.

Join us in our quest to Explore and Protect the GOOD Outdoors. Click here to say you'll Do It.



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normanrose
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Asia curbs US imports of wheat after genetically modified sample found

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Billions in food exports at stake following disclosure by US Department of Agriculture of the existence of the GM wheat

The discovery of rogue genetically modified wheat in a farmer's field in Oregon shook global confidence in the safety of America's food supply on Friday.

Billions in food exports were potentially at stake following the disclosure by the US Department of Agriculture of the existence of the GM wheat plants.

The GM variant, developed by the agricultural giant Monsanto, has never been approved for human consumption.

The discovery in Oregon, about a decade after field trials ended in that state, raised concerns among the main buyers of America's wheat abroad, as well as an increasingly active GM movement at home.

The European Union advised member states on Friday to test some wheat shipments from the US. The EU imports more than 1.1m tonnes of wheat a year.

Asia was also shutting its doors to American wheat imports. South Korea, which last year imported half of its wheat from the US, cancelled imports, following Japan's lead. Thailand puts its ports on alert. China and the Philippines said they were closely watching the USDA's investigations into the GM escape.

"It's going to be a pretty serious blow to all wheat farmers. I would imagine probably the price of wheat is already going down some," said Fred Kirschenmann, a senior fellow at the Leopold Centre for Sustainable Agriculture at Iowa State University, who himself farms 2,600 acres of organic wheat.

"It is definitely going to have an impact because it is right at the time when there is increasing concern about GM and food so this is not going to be good news for the wheat farmers."

Food safety and environmental groups have grown increasingly active campaigning for greater disclosure of GM ingredients over the last several months.

Vermont, Connecticut and New York are all pursuing laws to require GM labelling – a move furiously resisted by Monsanto and the other big biotech firms.

Kirschenmann said the outbreak could play into public concerns about being given a greater say over whether they choose to eat GM foods, or avoid them.

Others argued the escape in Oregon offered a reminder – yet again – of the enormous difficulties of truly isolating GM products from the food chain.

"This is potentially the tip of the iceberg," said Doug Gurian-Sherman, a senior scientist at the food and environment programme for the Union of Concerned Scientists.

"Where people have looked, they have found contamination occurring. But a lot of the time no one is looking," he said.

The Government Accountability Office in a 2008 report described six outbreaks of GM crops into the US food and feed supply.

Gurian-Sherman noted a few more since then. In almost all of those instances, there were only trace amounts of contamination.

But he said the recurrence of such incidents suggested that the standards, which were below those in Europe, were too lax. "The contamination is very low, considerable less than 1%," he said. "But even with that caveat, I don't think people should have a lot of confidence that there hasn't been contamination events."

Agricultural companies, such as Monsanto, carry out about 1,000 trials of GM crops every year, often at multiple sites across the country. In any year, companies can be testing GM cotton and feed crop, as well as food, including fruits and vegetables such as tomatoes.

Monsanto in 2011 applied for new permits to test another variant of GM wheat in Hawaii and North Dakota.

"When you add all that together I wouldn't be surprised it there hadn't been some other experimental gene that leaked out of some other crops and had been carried along with nobody testing for them," said Gurian-Sherman.

The government is investigating how the GM wheat plants arrived in that Oregon field.

Monsanto in a statement on its website said it would with the authorities, and that there was no health risk from the outbreak.

"Monsanto will work with the US Department of Agriculture to get to the bottom of the reported genetically modified wheat detection, there are no food, feed or environmental safety concerns associated with the presence of the Roundup Ready gene if it is found to be present in wheat," the company said.

GM variants are now the norm in US corn, cotton and soybeans, making up virtually all of the soybean crop last year. By some estimates, about two-thirds of US processed foods contain some GM ingredients.

But GM wheat never gained a foothold because of widespread public resistance, and Monsanto did not pursue efforts for its commercial development.

However, the company conducted widespread testing of GM wheat in 16 states between 1998 and 2005. The last such test fields in Oregon were planted a decade ago in 2001, the USDA said.

Those decisions could now return to haunt the US, said Danielle Nierenberg, founder of The Food Tank. "We have spent a lot of time in the last few years putting China and other countries down for food safety issues, but we are messing with people's faith in the food system here," she said. "The US has a long history of claiming we have the safest and most abundant food system in the world and this undermines that."


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normanrose
3993 days ago
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way to go, Monsanto.
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